LAID Brand’s Not So Str8 is a new pheromone-charged hair and body wash product line that’s specific for men and women who love the same-sex. The first gay grooming line in the world, the gender specific body wash and hair styling products use a blend of custom pheromones, called pherottraction, and aims to boost the users senses and confidence, while stimulating same-sex loving men or women around you.

The products offered for men include a refreshing, citrusy 2-in-1 shampoo and body wash ($23.20, 12 oz) and a forming paste ($21.60, 2 oz) that actually gives your hair a good, mild-to-average hold and a non-greasy feel.

I researched and tested the products for Out Magazine, and you can see how the pheromones are used to attract the same-sex on Out.com.

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