Starbucks is celebrating its 50th anniversary by inviting customers to visit this National Coffee Day for a free coffee offer. 

On Sept. 29, customers can bring in a clean, empty, reusable cup (up to 20 fl. oz.) into participating cafe locations in the U.S. to receive a free cup of Pike Place Roast brewed coffee.

According to a release, Pike Place Roast represents Starbucks decades of coffee roasting experience, knowledge and passion. It is named after the location of the original store in Seattle’s Pike Place Market that opened in 1971. Pike Place Roast is Starbucks signature medium roast coffee served in stores everyday around the world.

Select Starbucks Reserve locations, including the Starbucks Reserve Roasteries in Seattle, Chicago and New York City, are also celebrating. On Sept. 29, customers who bring in a clean, empty reusable cup into these stores can receive a free Starbucks Reserve coffee or cold brew.

Customers can also continue the celebration by signing up for free Pike Place Roast packaged coffee to brew and enjoy at home. Visit athome.starbucks.com on National Coffee Day, Sept. 29 for details. Limit one per customer and available while supplies last.

Also in honor of International Coffee Day (Oct. 1), Starbucks is celebrating with its customers around the world. Starting Sept. 28 in select Asia Pacific markets, Starbucks customers can get a free limited-edition reusable cup in participating stores when they purchase any handcrafted beverage. In Japan on Oct. 1, customers can receive an increased discount of 110 yen when they bring in a reusable cup. In select Latin America markets on Oct. 1, customers can either get free brewed coffee when they purchase a reusable cup or a free cup when they purchase any handcrafted beverage. In Europe and the Middle East on Oct. 1, customers who bring in a clean, reusable cup at participating Starbucks stores will receive a free Autumn Blend beverage. More information can be found here.

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