The High Roller, the world’s tallest observation wheel, has officially opened and has been lit up for all the Las Vegas Strip to vast in its neon glory. Standing at 550 feet, it changes the city’s skyline just as the London Eye did 14 years ago over across the pond.

As part of The LINQ by Caesars, it is the key concept in the project of an outdoor area that is now filled with (and will continue to add) new activities, shops, dining options and nightlife. The LINQ will span more than 300,000 square feet, with a pedestrian mall running about one-third of a mile from Las Vegas Boulevard to the High Roller.

The observation wheel has 28 large individual sphere cabins made of mostly glass, and each of which can hold 40 people for a 30-minute rotation. The High Roller is situated between the Quad and Flamingo Las Vegas facing Caesars Palace, and will be lit each night from sunset through 4 a.m.

Photos via The LINQ