A year at Diesel as the artistic director, Nicola Formichetti wanted to present his debut collection in a different way outside of the established fashion weeks. Wanting to offer “an experience people can remember”, Diesel’s Fall/Winter 2014 presentation was only shown to an audience of 300 in Venice yesterday, and was promoted and shown through social media with the hashtag #DieselVenice.

Attendees included editors from across the globe, power bloggers such as Bryan Boy, Susie Bubble and Blonde Salad, designers Dean and Dan Caten of DSQUARED2 and Viktor Horsting and Rolf Snoeren of Viktor & Rolf, and celebs from Courtney Love to Colton Haynes (who’s becoming quite the fashion attendee).

While yours truly wasn’t there (#somedaymaybe), thanks to social media, I’ve picked out the best photo moments from the show, which include a performance from rapper Brooke Candy (Nicola’s muse), a ski mask homage  to the Russian feminist punk rock protest band Pussy Riot, and the clothes of course, which for men included distressed, patch worked and paint splatter denim, leather moto jackets, and a lot of tattoos!

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