Adventure Hard, Sweat Hard: Staying Protected With Old Spice’s Hardest Working Collection
Old Spice’s latest product line shows how the American brand has grown into an iconic grooming brand over the past 80 years, and how it continues to evolve. The new Hardest Working Collection product line reportedly offers the most powerful Old Spice anti-perspirants and body washes around, and ties in the male population’s growing desire for performance and being active. The collection consists of the new Odor Blocker and Sweat Defense anti-perspirant/deodorants and Dirt Destroyer body wash, and I took the collection for a spin in two different adventures the past few weeks: the lushful and sunny oasis of Panama and the rugged, unpredictable Iceland.
The Odor Blocker, as the name implies, will protect you from smelling bad. It is said to be the brand’s most powerful invisible solid anti-perspirant/deodorant, able to provide stronger and longer sweat protection than its other collections and a 50 percent increase in BCD odor fighting technology. Features a unique invisible solid anti-perspirant formula, and is available in scents such as the new Lasting Legend (which offers a blast of fresh citrus balanced with a cool peppery spiciness), Pure Sport Plus, Stronger Swagger, Extra Fresh and Tougher Timber. Also available in these scents is the Sweat Defense. Said to deliver stronger and longer sweat protection for all-day dryness, it does so at a 66 percent sweat reduction when the category standard for extra effective anti-perspirant/deodorants is a 30 percent. Sweat Defense is also now charged with Old Spice’s proprietary BCD technology to trap and lock away bad odors as they occur while releasing a fresh, masculine scent in its place. The Dirt Destroyer body wash offers a 15 percent cleanser and a 30 percent thicker formula, plus 20 percent more scent than previous lines. Its thicker formula delivers a thick, dirt-eliminating lather and less down the drain resulting in a better overall shower experience. Available in Lasting Legend, Pure Sport Plus and Stronger Swagger.
Even after hiking, zip-lining and sailing in Panama and keeping on the go with all sorts of elements in Iceland (such as hail and rain to strong beach side winds and a snowy, icy glacier), the Hardest Working Collection kept me protected and feeling fresh during my days out and about – and ultimately cleansing me of impurities.
To take the adventure factor further, Old Spice has also partnered with Tough Mudder for the debut of the Hardest Working Collection. The partnership offers ground for guys to test the performance of the line. The partnership includes sponsorship of a co-branded obstacle Mud Mile 2.0, post-event showers and changing areas, as well as product sampling at all 2016 Tough Mudder events in the U.S. Make sure to check them out if attending a Tough Mudder event (or be inspired to sign up for one now!).
More Panama and Iceland moments coming soon, and stay tuned for some more Old Spice!