Longchamp x Pokémon Collaboration Preview
Two iconic brands come together just in time for Paris Fashion Week next month. Available worldwide on October 13 (and available in Japan starting on October 9), the Longchamp x Pokémon collection will be arriving in stores and online for fashionable trainers.
Pokémon’s iconic mascot Pikachu is at the heart of the collection, and can be found through all the various styles. The electric mouse has helped Longchamp’s classic Le Pilage shoulder bag evolve into four exclusive styles. Among them, a black and white LGP canvas that features a Pikachu graphic print pattern (which can also be found on other styles of the collection), and a solid black canvas style with a Pikachu wearing a jockey’s helmet, which pays homage to the Longchamp logo and was specially designed for the fashion house.
“Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places,” said Sophie Delafontaine, Artistic Director at Maison Longchamp, in a press release. “We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration.”
“This partnership sees two iconic brands renowned for their creativity and design collaborating on a range of products that uphold Longchamp’s tradition for quality and luxury but add a fun and playful twist that is sure to appeal to fans of both companies,” said Kenji Okubo, President of The Pokémon Company International.
The rest of the collection features various Le Pilage styles such as embossed leather totes, top-handle bags and cross bodies, and the graphic print can be found a canvas travel bag, makeup bag, coin bag (above), fanny pack, and a backpack that’ll also be part of an upcoming event in Pokémon GO.
Players of the mobile game will be able to get their hands on the print style backpack for their avatar in game as part of Pokémon Go’s first fashion week event. Running from October 2 to 8, the in-game event will also feature various Pokémon sporting fashionable accessories as we all await the release of the collaboration line.
Check back here on October 13th for the link to the Longchamp x Pokémon collection.