Taking part in World Sight Day (October 10th), TOMS is putting forth its #BESHADY campaign in support and awareness of this annual day created to focus global attention on blindness, visual impairment and rehabilitation of the visually impaired.

Wear your sunglasses indoors to show support, and when asked by others why you are wearing sunglasses while reading a magazine, in a restaurant or as you shop, you can tell them it is for the 285 million people who are visually impaired or blind. Upload selfies to Instagram with the hashtag #BESHADY.

TOMS, which also helps restore or save the sight of a person in need with every eyewear purchase, has released a limited edition pair of sunglasses for World Sight Day. The Phoenix Gold Mirror ($55) comes in an amber tortoise frame and ear pieces in solid white and sky blue. You can style up the sunglasses with a fall essential denim jacket (this one from H&M), and colors such as charcoal or olive always pair nicely with denim or torte.

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